The social networking boom brought about changes that are many to internet marketing. It shifted e marketers center from the optimizing a single website and generating inbound links to it to the brand new rules of social media – content and engagement optimization.
In the past three years or so, it became really clear that Social internet marketing (SMM), with its inovative relationship based marketing school, provided seo (SEO) a “MakeOver”. In other words, SMM and SEO became so intertwined that it has become really hard to attain any kind of measurable success for keywords which are important without incorporating social media.
However, we are not implying that Web page optimization plus inbound links are no longer important. They are just not enough anymore. So how do you successfully adjust to these changes?
When you think SEO, Think SMM and When SMM is thought by you, think SEO!
Any attempt to attract positive search engine results and high page ranks for your primary website must be accompanied by a strategy to optimize your whole web presence through the real use of social media.
For instance, if you want to make a lot more inbound links to your site, the best bet of yours is to control popular social media sites and create keywords rich profiles that link to your website.
Alternatively, if you’re merely tweeting a few random thoughts, you could still link to the website of yours or even mix in a relevant keyword to your tweet.
The important thing is you have to look at SEO and SMM as two sides of the same coin and use each one of them in favor of the other. This’s the new regulations of the game and you have to control them to be able to win.
So far quite good! How could you do it Right?
You must have a clear vision of your SMM/SEO goals
Using a blog which links to your social networking engagements is out of the problem YouTube is a great visibility magnet. Use it to show off customer testimonials or perhaps offer impressive video tutorials to entice the niche of yours
Write quality content articles and press releases to submit them to EzineArticles and PitchEngine
Brand optimize the profiles of yours on Twitter, Facebook, LinkedIn, Others and google Maps
Generate positive reviews on sites such as Yelp, Google Maps, and Insider Pages
Include links to the social networking profiles of yours in your newsletters The list is able to go on forever. Time to stop below!
If the above sounded as a great deal of work, get it done gradually or perhaps assign others to get it done. Additionally, you are able to work smarter not more difficult by leveraging social networking prescheduling resources such as ping.fm. Everything you do, please maintain in mind that without being actively interested in almost all of these locations in parallel, the chances of yours will be thin to attain effective web presence. Good luck!